The Ideas to Images Story
Part Two: The Desktop Revolution
In the summer of 1985, on Independence Day, Gary bought his first Macintosh computer.* Things would never be the same.
Through Gary's persistent proselytizing, the Mac was eventually introduced into the workflow at i/e. The art department was generally enthusiastic, the management skeptical.
Desktop publishing was not immediately recognized as applicable to anything but teacher's manuals or study guides. Real books needed real typesetting and real pasteup, right down to the page numbers.
The following year Ideas to Images split from i/e, opened a studio in La Cañada, California, and began offering electronic composition and computer illustration services. A freelance team of visual and verbal communications specialists helped produce the ever larger and more complex projects that were going through
the shop.
*Gary had worked with computers before, and already owned a Radio Shack TRS-80 he had used for his first published computer-generated editorial illustration -- created by turning on and off pixels in BASIC and photographing the monitor.
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This page last updated on 10 January 2000.
e-mail: ideas@sonic.net
